Salesforce Certified Data Cloud Consultant

• #41

  Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interaction SDK or Mobile SDK?

  • ABatch Transform.
  • BCalculated Insight.
  • CStreaming Insight.
  • DFormula fields.
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• #42Choose 2

  Which two common use cases can be addressed with Data Cloud?

  • ASafeguard critical business data by serving as a centralized system for backup and disaster recovery.
  • BHarmonize data from multiple sources with a standardized and extendable data model.
  • CUnderstand and act upon customer data to drive more relevant experiences.
  • DGovern enterprise data lifecycle through a centralized set of policies and processes.
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• #43

  What does the Ignore Empty Value option do in Identity Resolution?

  • AIgnores empty fields when running any custom match rules.
  • BIgnores empty fields when running reconciliation rules.
  • CIgnores Individual object records with empty fields when running Identity Resolution rules.
  • DIgnores empty fields when running the standard match rules.
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• #44

  A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing. What should a consultant recommend in this scenario?

  • AUse s to create a second data lake object.
  • BCreate a junction object in Salesforce CRM and modify the ingestion strategy.
  • CClone the data source object.
  • DCreate a data kit from the data lake object and deploy it to the same Data Cloud org.
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• #45

  A consultant is planning the ingestion of a data stream that has profile information including a mobile phone number. To ensure that the phone number can be used for future SMS campaigns, they need to confirm the phone number field is in the proper E164 Phone Number format. However, the phone numbers in the file appear to be in varying formats. What is the most efficient way to guarantee that the various phone number formats are standardized?

  • ACreate a formula field to standardize the format.
  • BCreate a Calculated Insight after ingestion.
  • CEdit and update the data in the source system prior to sending to Data Cloud.
  • DAssign the PhoneNumber field type when creating the data stream.
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• #46

  A user is not seeing suggested values from newly-modeled data when building a segment. What is causing this issue?

  • AValue Suggestion is still processing and takes up to 24 hours to be available.
  • BValue Suggestion requires Data Aware Specialist permissions at a minimum.
  • CValue Suggestion can only work on direct attributes and not related attributes.
  • DValue Suggestion will only return result for the first 50 values of a specific attribute.
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• #47

  Cumulus Financial uses Service Cloud as its CRM and stores Mobile Phone, Home Phone, and Work Phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector. What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation?

  • AIngest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from the Contact data stream.
  • BIngest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map object.
  • CIngest the Contact object and then create a Calculated Insight to normalize the phone numbers, and then map to the Contact Point Phone data map object.
  • DIngest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact Point Phone data map object.
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• #48Choose 2

  Which two requirements must be met for a Calculated Insight to appear in the segmentation canvas?

  • AThe Calculated Insight must contain a dimension including the Individual or Unified Individual ID.
  • BThe primary key of the segmented table must be a dimension in the Calculated Insight.
  • CThe metrics of the Calculated Insights must only contain numeric values.
  • DThe primary key of the segmented table must be a metric in the Calculated Insight.
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• #49

  A consultant is integrating an Amazon S3 activated campaign with the customer's destination system. In order for the destination system to find the metadata about the segment, which file on the S3 will contain this information for processing?

  • AThe .json file.
  • BThe .txt file.
  • CThe .zip file.
  • DThe .csv file.
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• #50

  A consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs. When creating the activation target, which type of target should the consultant select?

  • AExternal Activation Target.
  • BMarketing Cloud.
  • CMarketing Cloud Personalization.
  • DData Cloud.
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• #51

  Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?

  • ACalculated Insight > Refresh Data Stream > Identity Resolution.
  • BRefresh Data Stream > Calculated Insight > Identity Resolution.
  • CIdentity Resolution > Refresh Data Stream > Calculated Insight.
  • DRefresh Data Stream > Identity Resolution > Calculated Insight.
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• #52

  Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?

  • ACreate new segments using nested segments.
  • BCreate a High Investment Balance Calculated Insight.
  • CPackage High Investment Balance Customers in a data kit.
  • DCreate new segments by cloning High Investment Balance Customers.
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• #53

  A consultant notices that the Unified Individual profile is not storing the latest email address. Which action should the consultant take to troubleshoot this issue?

  • AConfirm that the reconciliation rules are correctly used.
  • BCheck if the mapping of DLO objects is correct to Contact Point Email.
  • CRemove any old email addresses from Salesforce CRM.
  • DVerify and update the email address in the source systems if needed.
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• #54

  A customer needs to integrate in real time with Salesforce CRM. Which feature accomplishes this requirement?

  • AStreaming transforms.
  • BData model triggers.
  • CSales and Service bundle.
  • DData Actions and Lightning web components.
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• #55

  Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds. The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual fund investments. How should the Data Cloud consultant configure this activation?

  • AInclude Fund Type equal to Mutual Fund as a related attribute. Configure an activation based on the new segment with no additional attributes.
  • BChoose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to Mutual Fund.
  • CChoose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.
  • DInclude Fund Name and Fund Type by default for post processing in the target system.
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• #56

  A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of axclusion criteria, that are updated on a monthly basis. What is the most efficient option to allow for this capability?

  • ACreate, publish, and deploy a data kit.
  • BCreate a reusable container block with common criteria.
  • CCreate a nested segment.
  • DCreate a segment and copy it for each brand.
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• #57

  A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers. Which object should the consultant use in Identity Resolution to perform exact match rules on the Loyalty ID?

  • AParty Identification object.
  • BLoyalty Identification object.
  • CIndividual object.
  • DContact Identification object.
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• #58Choose 2

  Which two dependencies prevent a data stream from being deleted?

  • AThe underlying data lake object is mapped to a Data Model Object.
  • BThe underlying data lake object is used in a data transform.
  • CThe underlying data lake object is used in activation.
  • DThe underlying data lake object is used in segmentation.
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• #59Choose 2

  A Data Cloud customer wants to adjust their Identity Resolution rules to increase their accuracy of matches. Rather than matching on email address, they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key. Which two steps should the consultant take to address this new use case?

  • AMap the primary key from the two systems to Party Identification, using CRM ID as the identification name for both.
  • BMap the primary key from the two systems to Party Identification, using CRM ID as the identification name for individuals coming from the CRM, and Marketing ID as the identification name for individuals coming from the marketing platform.
  • CCreate a custom matching rule for an exact match on the Individual ID attribute.
  • DCreate a matching rule based on Party Identification that matches on CRM ID as the party identification name.
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• #60

  The marketing manager at Cloud Kicks plans to bring in corporate phone numbers for its accounts into Data Cloud. They plan to use a custom field with data set to Phone to store these phone numbers. Which statement is true when ingesting phone numbers?

  • AText value can be accepted for ingestion into a phone data type field.
  • BData Cloud validates the format of the phone number at the time of Ingestion.
  • CThe phone number field car only accept 10-digit values.
  • DThe phone number field should be used as a primary key.
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